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Our Story

Welcome to AgriCapture

We are advancing the adoption of regenerative farming to benefit farmers, ranchers, our food, and the environment.

AgriCapture’s field-level data collection and in-house MRV capabilities have supported over 130,000 acres of U.S. farmers, ranchers, and landowners to certify and quantify the impact of their climate-friendly agricultural practices.

We partner with agricultural value chain companies to trace sustainably grown, identity-preserved commodities through the supply chain and develop environmental assets for Scope 3 targets.

Beyond the agricultural supply chain, we help businesses offset their greenhouse gas emissions through third-party verified agricultural carbon credits issued by the Climate Action Reserve.

Join us in building high-integrity pathways to a healthier, more sustainable future.

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Meet Our Team

We are a team of passionate agronomists, data scientists, environmentalists, and geographers who recognize the incredible opportunity beneath our feet. We certify agricultural practices that sustain healthy watersheds, soil profiles, consumer diets, and farmer livelihoods.

Our President, Tyler Hull, analyzing data with our team at our Nashville, TN headquarters

tyler hull

Tyler Hull

President

Tyler Hull is the president of AgriCapture, a leading certifier of Climate-Friendly farming practices and a generator of high integrity agricultural emissions reduction and removal credits. AgriCapture creates economically viable, market-based solutions for cultivating crops and conserving land while reducing greenhouse gas (GHG) emissions.

As part of AgriCapture’s original founding team in 2021 and the company’s director of strategy for two years, Tyler has forged trusted relationships with U.S. farmers who manage more than 130,000 acres of land and built partnerships across the agriculture value chain.

Under Tyler’s leadership, AgriCapture was the first company to receive agricultural carbon credits from the Climate Action Reserve for the 2021 crop season and the first company in Texas history to receive carbon credits for avoided grassland conversion. AgriCapture’s Climate-Friendly Rice Program launched the first consumer product under the USDA’s Partnerships for Climate-Smart Commodities initiative. AgriCapture remains committed to revolutionizing the agricultural industry through cutting-edge technologies that improve sustainability, efficiency, and productivity, and make U.S. farming a more financially viable profession. AgriCapture’s work helps build climate-friendly supply chains that empower farmers, corporations, and consumers.

Prior to AgriCapture, Tyler Hull was an investment associate at LandFund Partners, where he worked closely with farmers to develop pilot projects to monitor the effects of regenerative agricultural practices on soil health and the economic impacts for farmers.

Tyler received his Bachelor of Business Administration from The University of Texas at Austin. He was recognized through the Cystic Fibrosis Foundation's Nashville 30 Under 30 program and is an active member of the Phoenix Club of Nashville.

John Lanahan

Director of Demand

John has spent the entirety of his 15+ year career working to grow startups and ecosystems across the country. Most recently, John worked as an operator in charge of sales and marketing efforts for an early stage, finance and accounting company. Previously he worked with the State of Tennessee to support entrepreneurial ecosystem development, running accelerator programs, managing a $30m fund, and helping startups identify capital opportunities. John started his career working for a seed-stage venture capital firm in San Francisco and New York investing in over 150 companies during his tenure.

John joins Agricapture as the Director of Client Engagement and leads business development, revenue operations and supporting client success. He has deep experience identifying target customers, go-to-market strategies, developing value proposition messaging, and scaling revenue operations to drive growth.

John received his B.A. in Economics from Middlebury College and lives in Nashville with his amazing wife Ally, son Cooper, and West Highland Terrier Poppy. He has a deep passion for sustainability and climate solutions and was selected and completed the Climatebase Fellowship.

Wally Macey

Director of Technology

As AgriCapture’s Senior Data Engineer, Wally Macey brings over five years of data engineering experience, specializing in designing, developing, and maintaining data pipelines. Joining AgriCapture's Technology and Data Management team, Wally's expertise will support the company's ability to measure, monitor, report, and verify sustainable farming activity.

In his previous role as a Data Engineer, Wally successfully built scalable data pipelines to support and enhance real-time machine learning prediction engines, demonstrating his proficiency in this field. Prior to that, as a Senior Application Developer, he developed custom automation and large scale data migration ETL for data-driven dashboard solutions, showcasing his data architecture experience.

At AgriCapture, Wally will focus on developing proprietary systems and data pipelines to enhance the company's carbon credit projects and verification process of Climate-Friendly crop production. With his experience, Wally brings valuable skills in data warehouse design and data architecture to support AgriCapture's growth in providing data-driven climate solutions.

Education:

University of Tennessee
Master of Computer Science

Auburn University
Bachelor of Engineering in Wireless Software

Ashton Moody

Director of Product

As the Sustainability Project Manager at AgriCapture, Ashton Moody leads the team’s sustainable farming and ranching projects to develop carbon credits and issue climate-friendly certifications.

Ashton works with all project stakeholders to lead project development, and the monitoring, reporting, and verifying of emission reduction and carbon removal outcomes. With a focus on maximizing the quality and quantity of credits through the AgriCapture Soil Enrichment Project, Ashton is instrumental in compiling data and meeting reporting requirements, ensuring thorough engagement with stakeholders for verification and issuance.

Ashton has completed four years at Deloitte in audit and assurance and brings extensive knowledge of sustainability standards and frameworks, and disclosure trends to AgriCapture.

Ashton received his Master of Accountancy and Data Analytics and his Bachelor of Accountancy from The University of Mississippi and is a Certified Public Accountant in the state of Tennessee.

Professional Certifications & Memberships:
• Certified Public Accountant - State of Tennessee
• Fundamentals of Sustainability Accounting Credential (SASB) - IFRS Foundation
• Principles of ESG and Sustainability for Business Certification -Arizona State University
• Tennessee Society of CPAs

John Harnice

John Harnice

Director of Supply

Mr. Harnice received his Bachelor of Science in Finance from Butler University. As a Farm Management Associate at LandFund Partners, Mr. Harnice assisted in the development of “pilot projects” to test regenerative agriculture practices on row crop farmland.

Education:
Butler University

Megan Engel

GIS Manager

Megan Engel holds over 12 years of experience in Geographic Information Systems, environmental services, and data management. In previous roles, Megan has developed region-wide data collection, viewing, and processing systems for mapping of conservation projects. She has worked at two USDA agencies, the United States Forest Service, and the National Resource Conservation Service where she used GIS capabilities and mapping to develop conservation plans and forest-wide ecological restoration programs.

As the GIS Manager at AgriCapture, Megan will develop and maintain project databases of farm information and environmental data to drive the company’s monitoring, reporting and verification of climate-friendly farming activity. Her expertise will accelerate AgriCapture’s data architecture and in-house tools to examine farm-level data as well as the team’s capabilities to gather geographic data from farmland, ranchland, and grassland properties.

Megan holds a Master of Science in Earth and Environmental Science and a Bachelor of Arts in Biology, both from California State University.

Professional Achievements:
Certified Geographic Information Systems Professional
Gamma Theta Upsilon International Honor Society Member

Trevor Freemyer

Rice Programs Manager

Trevor Freemyer brings over six years of experience in the agribusiness sector with a specific focus on the rice industry. Trevor has developed sustainable rice sourcing programs and managed the marketing, sales, and logistics at major rice mills and agricultural processing companies. He has led regenerative rice agronomy programs where he ran field trials, set up a farm data collection process, and established program monitoring capabilities in addition to experience in agricultural software and market intelligence roles.

As AgriCapture’s Rice Programs Manager, Trevor will work alongside the business, technology, agronomy, and data teams to run the Climate-Friendly Rice program. He will provide farmers with the tools to be successful in the program, enroll new producers with AgriCapture, and work with supply chain partners to establish post-harvest logistics in support of identity preservation.

Trevor holds a Bachelor of Science in Agricultural Business from the University of Arkansas.

Lee Atwill

Senior Agronomist

Lee Atwill brings over 13 years of agriculture industry experience, specializing in agronomy, field data collection, and product management. In his most recent position as a Field Data and Technology Manager, he oversaw data collection to verify the sustainable cultivation of rice, cotton, and wheat.

As a Research and Extension Associate at Mississippi State University, Lee focused on water and nitrogen management practices for mid-south US rice production, with an emphasis on irrigation strategies like Alternate Wetting and Drying and Furrow Irrigated Rice. He also conducted research on irrigation systems that conserve water and enhance overall quality.

Additionally, Lee owns two businesses: Atwill Farms where he farms soybeans, corn and rice, and Delta Irrigation Design where he provides irrigation consulting services for rice and row crops.

With a Ph.D. in Agronomy, Lee will offer agronomic guidance on regenerative farming practices to farmers enrolled in AgriCapture’s programs. He will also provide insights on agronomic crop and soil science for the Field Data, Carbon Projects, and Marketing teams. Lee’s contributions will improve the scientific rigor of AgriCapture’s Climate-Friendly Rice and Soil Enrichment Protocol programs, assisting producers in implementing cultivation techniques that improve overall farm sustainability and profitability.

Education:
Mississippi State University; major, Agronomy; Ph.D. 2021
Mississippi State University; major, Agronomy; M.S. 2015
Arkansas State University; major, Chemistry; B.S. 2012

Hannah Porter

GIS Technician

Hannah Porter earned her Bachelor of Science in Physical Geography, specializing in Geospatial Analysis, from Middle Tennessee State University, graduating Summa Cum Laude. She demonstrated exceptional dedication and time management skills by maintaining a perfect 4.0 GPA while working full-time at Results Physiotherapy. Her academic achievements underscore her commitment to excellence.

As a GIS Technician, Hannah will leverage her expertise to manipulate spatial data representing project field boundaries, conduct site eligibility spatial analysis on agricultural lands, and generate visualizations with actionable insights for internal and external stakeholders.

megan garvey

Megan Garvey

Marketing Associate

Megan received her Bachelor of Business Administration from Belmont University where she was awarded the Outstanding Achievement in Management Award from the College of Business. Megan was also inducted into Omicron Delta Kappa National Leadership Honors Society which recognizes academic excellence for students holding leadership positions.

Education:
Belmont University
Bachelor of Business Administration in Management

Personal or Professional Awards:
Outstanding Achievement in Management Award at Belmont University
Omicron Delta Kappa National Leadership Honors Society Member

Ben Barrett

Field Data Analyst

Ben joins our team as a recent graduate of the University of Alabama, where he earned both his Bachelor's in Environmental Sciences and his MBA. His interdisciplinary background provides him with a unique perspective and a diverse skill set. In his role, Ben will be instrumental in collecting and auditing ground truth data for all of our farmer partners, laying the essential groundwork for each field and bushel we work with. His attention to detail and commitment to accuracy will be invaluable assets to AgriCapture as we strive for excellence in our operations.

Chad Williams

Field Data Analyst

Mr. Williams received his Bachelor of Science in Agronomic Business and Marketing from Purdue University. Chad’s experience in the agriculture industry will reinforce AgriCapture’s data-driven offerings. As a Crop Inspector, Chad inspected plant varieties and created detailed reports for seed producers. More recently as a Research Associate at a seed production company, he organized and conducted field-level experiments. As a Field Data Analyst at AgriCapture, he will support the team in collecting and analyzing farm information needed to generate carbon credits and Climate-Friendly certifications of agricultural commodities.

Education:
Purdue University
Bachelor of Science in Agronomic Business & Marketing

Josh Scott

Financial Operations Associate

Josh Scott brings nearly 10 years of experience in financial services to the AgriCapture team. His range of expertise covers customer relations, data analytics, and account management, including his most recent role as a Billing and AR Supervisor.

As the Financial Operations Associate at AgriCapture, Josh will manage all financial operations, including financial reporting and administration for AgriCapture’s funding under the USDA’s Partnerships for Climate-Smart Commodities initiative to scale the market for Climate-Friendly Rice.

Josh received his M.A. in English with an emphasis in Creative Writing from the University of North Carolina and his B.S. in Business Administration and English from Coker College.

Delia Gibbs

Technical Analyst

As a Technical Analyst at AgriCapture, Delia Gibbs is supporting carbon project development for the company’s grasslands conservation and sustainable rice cultivation programs. Her focus is on carbon project documentation and requirements for third-party verification and registration of high-integrity agricultural carbon credits.

Delia interned at AgriCapture where she led research on regional, conventional crop practices to develop a baseline model to secure carbon credits from agricultural practice changes. Delia supported AgriCapture’s Geographic Information System (GIS) team by working in ArcGIS Pro to confirm climate-friendly irrigation practices on rice fields and created field-level verification documents.

Delia holds a Bachelor of Science in Economics and a Bachelor of Science in Environmental Science from Belmont University. While at Belmont University, Delia was a student-athlete on the golf team, and received the following honors:

• National Merit Belmont University Scholarship
• Jack C. Massey College of Business Outstanding Achievement in Economics
• Belmont University Female Athlete of the Year
• Belmont Female Presidential Scholar-Athlete of the Year

Kit Connelly

Data Engineer

As a Data Engineer at AgriCapture, Kit Connelly will support the company's ability to measure, monitor, report, and verify sustainable farming activity. Working on AgriCapture’s tech team, Kit will focus on developing proprietary systems and data pipelines to enhance the company's carbon credit projects and certification of Climate-Friendly farming activity.

Kit brings valuable skills in machine learning, data analysis, and data storytelling to support AgriCapture's climate solutions.

Kit recently received his M.S. in Data Science from Vanderbilt University and previously earned his B.S. in Data Analytics and Statistics and a B.A. in Computer Science from High Point University.

John Farris

Founder & Executive Chairman

Mr. Farris received a full-tuition fellowship to study economics and finance at the Woodrow Wilson School at Princeton University, where he was awarded a Master’s Degree. Before attending Princeton, Mr. Farris studied economics and philosophy at Centre College from which he graduated Phi Beta Kappa. He served as an economist at the Center for Economics Research at the Research Triangle Institute, as well as a senior economics consultant with both the World Bank and the International Finance Corporation. From 2006 to 2007, Mr. Farris served as Secretary of the Finance and Administration Cabinet for the Commonwealth of Kentucky. Mr. Farris serves on the Board of Directors for Kentucky Technology Inc and is past chair of the Kentucky Retirement Systems (KRS) Investment Committee. Mr. Farris also serves on the Board of Trustees at Centre College and Sayre School.

Jim Whitaker

Strategic Advisor

Jim Whitaker is a fifth-generation farmer who alongside his brother, produces rice, cotton, soybeans, and corn on their Arkansas family farm dating back to 1890.
Jim is a leader in sustainable rice cultivation, receiving numerous awards and recognition, including being a graduate of the USA Rice Leadership Program. Whitaker Farms made history as the first farm globally to sell carbon credits from rice production and has participated in sustainable rice sourcing programs for major companies like Mars, Inc.
Jim will bridge the gap between farmers and the expanding sustainability market, supporting AgriCapture’s mission to make climate-smart programs both accessible and profitable for farmers. He commends AgriCapture for its progress in paying farmers for sustainable practices, implementing the Climate-Friendly Rice USDA Climate-Smart Commodities Grant, and successfully delivering registry-verified agricultural carbon credits to the market.

Ryan Moore

Strategic Advisor

Ryan Moore brings nearly 20 years of Precision Ag experience to AgriCapture. As the founder of M&M Ag Consulting, he is a leader in agriculture data and technology, supporting growers in maximizing their productivity and profitability while maintaining the integrity of data insights at scale.
Ryan’s prior work at Greenway Equipment developed precision agriculture services, emphasizing the opportunity for agriculture data to inform operational decision-making. Ryan holds a masters in Agronomy from Murray State University and has served as council member on John Deere’s Dealer Advisory Council for Application Equipment.
Ryan is passionate about data integrity and his expertise will support AgriCapture’s mission to collect high-quality data that feeds into agriculture carbon credit projects, climate-friendly crop certifications, and sustainability reporting.

Education:
Bachelor of Science in Agronomy at Mississippi State University
Master of Science in Agriculture at Murray State University

Headshot of Kam Kronenberg

G.H. “Kam” Kronenberg III

Strategic Advisor

Mr. Kronenberg is the founder and managing partner of Downstream Investments LLC. Downstream is a private investment firm specializing in strategic investments, leveraged acquisitions, recapitalizations of well-established companies and real estate investment opportunities. Mr. Kronenberg is responsible for all aspects of acquisition and management of the partnership assets and portfolio companies. Mr. Kronenberg has extensive corporate finance, principal investing, strategy, and business management experience across multiple industries including: automotive, consumer debt, construction, consumer products, equipment leasing, energy, medical technology, real estate, professional sports franchising, and financial services. He is focused on the growth and support of AgriCapture as one of his portfolio companies.

Our home office based in Nashville, TN

Jon Thompson, an AgriCapture Climate-Friendly Rice Farmer in Dexter, MO, working with a member of our team in the field

Tom Vilsack, United States Secretary of Agriculture, endorsing AgriCapture Climate-Friendly Rice in March 2024

Tom Vilsack, United States Secretary of Agriculture, endorses AgriCapture Climate-Friendly Rice

The first-ever certified Climate-Friendly Rice bags are packaged for the retail market by AgriCapture partner Columbia Grain International in Fountain City, WI

How We Started

1

June 2021

AgriCapture is founded with the purpose of creating value for farmers and landowners from sustainable agricultural practices and land management.
2

May 2023

AgriCapture is the first company ever to be issued carbon credits for avoided grassland conservation in the state of Texas.
3

September 2021

AgriCapture forms the second-ever agricultural carbon credit project under Climate Action Reserve's Soil Enrichment Protocol.
4

June 2022

AgriCapture launches the Climate-Friendly Rice Program to incentivize climate-friendly rice farming practices, monitor and verify benefits, and create sustainable supply chains.
5

September 2022

AgriCapture receives a $7.5 million grant from the USDA to scale their Climate-Friendly Rice Program to 25,000 acres.
6

October 2022

AgriCapture is the second company ever to receive agricultural carbon credits from the Climate Action Reserve.
7

March 2024

U.S. Secretary of Agriculture Tom Vilsack recognizes AgriCapture Climate-Friendly Rice as first USDA-funded project to hit the market. Great River Milling Sustainably Grown Long Grain Rice, featuring the Climate-Friendly Certified by AgriCapture seal, launches in the retail market.
8

November 2024

AgriCapture sells 30,000 carbon credits in historic sale of largest U.S. rice methane reduction project.

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