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Our Story

Welcome To AgriCapture

At AgriCapture, our mission is to capture the full potential of sustainable land management and regenerative farm management  to help benefit farmers and landowners, our food, and the environment.

We strive to advocate and implement sustainable land management practices that increase profitability and value, improve soil and crop health, and provides a solution to climate change.

Join us in building a more sustainable future!


How We Started

June 2021

AgriCapture is founded with the purpose of creating value for farmers and landowners from sustainable agricultural practices and land management.

September 2021

AgriCapture forms the second-ever agricultural carbon credit project under Climate Action Reserve's Soil Enrichment Protocol.

January 2022

AgriCapture completes the largest-ever cover cropping program in the Mississippi River Valley.

June 2022

AgriCapture launches the Climate-Friendly Rice Program to incentivize climate-friendly rice farming practices, monitor and quantify emissions, and create sustainable supply chains.

September 2022

AgriCapture receives a $7.5 million grant from the USDA to scale their Climate-Friendly Rice Program to 25,000 acres.

October 2022

AgriCapture is the second company ever to receive agricultural carbon credits from the Climate Action Reserve.

May 2023

AgriCapture is the first company ever to be issued carbon credits for avoided grassland conservation in the state of Texas.

July 2023

AgriCapture paid farmers and landowners over $700,000 for their sustainable agricultural practices and land management.

Our Core Values

Creating Value for Farmers and Landowners

We strive endlessly to create and maintain relationships with farmers, mill owners, and end buyers, ensuring our customers’ needs and expectations are paramount.

Challenge the Process

The only way to do successful carbon credit projects in the agriculture space is to do it thoughtfully. This means you must identify new climate-friendly practices that can increase yields, decrease input costs, and generate high-value carbon credits. We will challenge the status quo and every process to strengthen the climate smart standards within the industry.

Do the Right Thing

Integrity is the foundation for everything we do. We are admired and respected for our commitment to honesty, trust, and transparency. We do not take shortcuts and always do the right things for the land, the landowner, and the environment.

Deliver Exceptional Service

We strive to provide a superior service: helping our partners get rewarded for doing things in a climate-friendly way. We accomplish this by helping them navigate markets, including the entire carbon value chain, that they could not easily explore on their own. On-land presence and consultation to project management provides a personal service and ensures quality results that we are proud to put our name behind and that buyers can trust.

Exude Confidence and Humility

We have an undying belief that AgriCapture’s services are critical to increasing land profitability, sustainability, and to combatting the effects of climate change. However, we know that the best results come from successful collaboration with our stakeholders.

Meet Our Team

We are a team of passionate environmentalists, agriculture specialists, and data experts who recognize the incredible opportunity beneath our feet. Our team is powering the transition to a sustainable food system.

tyler hull

Tyler Hull


Mr. Hull studied Finance at The University of Texas at Austin and comes from years of experience at private equity firms focused on technology and real estate. Most recently, Mr. Hull was an Investment Associate at LandFund Partners, where he worked with farmers to develop pilot projects to monitor the effects of regenerative agricultural practices on soil health as well as the economic impacts on farmers and landowners.

The University of Texas at Austin

Personal or Professional Awards:
Series 65 Licensed Investment Advisor

Clara Purk

VP of Operations

Ms. Purk received a Bachelor of Arts in International Relations Global Business with an emphasis in Global Finance from the University of Southern California. She received a Master of Business Administration with emphases in Entrepreneurship and Strategic Management from The University of Chicago Booth School of Business. With experience in sustainability, food and regenerative agriculture and six years as a management consultant at Accenture, Purk is uniquely positioned to expand AgriCapture’s sales approach for Climate-Friendly agricultural products. By working closely with marketing and business development initiatives, Purk will further establish the market demand for Climate-Friendly products.

University of Chicago Booth School of Business
Master of Business Administration (Concentrations in Entrepreneurship and Strategic Management

University of Southern California
Bachelor of Arts in International Relations Global Business (Emphasis in International Finance)

Jarred Finney

Director of Technology

Mr. Finney joined AgriCapture with over 23 years in the Information Technology space. After founding a fintech company and building his team from the ground up, Jarred prepared the start-up for a strategic sale. With a background as a Founder and Lead Data Architect, Jarred’s expertise in designing, implementing, and managing complex data systems is integral to expanding AgriCapture’s data management and reporting process.

As the Director of Technology, Jarred is responsible for developing AgriCapture’s data-driven sustainability solutions, including database design and architecture to support agricultural carbon credit generation and Climate-Friendly farming verification. Jarred will work closely with AgriCapture's data engineers and agriculture specialists to ensure that the company's technology processes align with its mission of creating sustainable agricultural supply chains.

Jarred holds a degree from Middle Tennessee State University in Computer Information Systems and Business Administration. He gained eight years of experience in Database Administration in the healthcare industry before founding a fintech company and building his team from scratch, which he later prepared for a strategic sale.

Megan Engel

GIS Manager

Megan Engel holds over 12 years of experience in Geographic Information Systems, environmental services, and data management. In previous roles, Megan has developed region-wide data collection, viewing, and processing systems for mapping of conservation projects. She has worked at two USDA agencies, the United States Forest Service, and the National Resource Conservation Service where she used GIS capabilities and mapping to develop conservation plans and forest-wide ecological restoration programs.

As the GIS Manager at AgriCapture, Megan will develop and maintain project databases of farm information and environmental data to drive the company’s monitoring, reporting and verification of climate-friendly farming activity. Her expertise will accelerate AgriCapture’s data architecture and in-house tools to examine farm-level data as well as the team’s capabilities to gather geographic data from farmland, ranchland, and grassland properties.

Megan holds a Master of Science in Earth and Environmental Science and a Bachelor of Arts in Biology, both from California State University.

Professional Achievements:
Certified Geographic Information Systems Professional
Gamma Theta Upsilon International Honor Society Member

Lincoln Day

Carbon Project Manager

Mr. Day received his Bachelor of Science in Agriculture Economics with a minor in Agribusiness Management from the University of Kentucky. With previous experience building companies in the agricultural manufacturing and technology space, Day will develop AgriCapture’s grasslands projects. Day will work alongside GIS and Data Analysts on the AgriCapture team to assess environmental and financial opportunities on potential grasslands project acreage. These projects will create revenue opportunities for grassland and ranchland landowners by identifying conservation practices aimed at GHG emissions reductions and carbon credit generation.

University of Kentucky
Bachelor of Science in Agriculture Economics / Minor in Agribusiness Management

John Harnice

John Harnice

Field Data Manager

Mr. Harnice received his Bachelor of Science in Finance from Butler University. As a Farm Management Associate at LandFund Partners, Mr. Harnice assisted in the development of “pilot projects” to test regenerative agriculture practices on row crop farmland.

Butler University

Trevor Freemyer

Rice Programs Manager

Trevor Freemyer brings over six years of experience in the agribusiness sector with a specific focus on the rice industry. Trevor has developed sustainable rice sourcing programs and managed the marketing, sales, and logistics at major rice mills and agricultural processing companies. He has led regenerative rice agronomy programs where he ran field trials, set up a farm data collection process, and established program monitoring capabilities in addition to experience in agricultural software and market intelligence roles.

As AgriCapture’s Rice Programs Manager, Trevor will work alongside the business, technology, agronomy, and data teams to run the Climate-Friendly Rice program. He will provide farmers with the tools to be successful in the program, enroll new producers with AgriCapture, and work with supply chain partners to establish post-harvest logistics in support of identity preservation.

Trevor holds a Bachelor of Science in Agricultural Business from the University of Arkansas.

Wally Macey

Senior Data Engineer

As AgriCapture’s Senior Data Engineer, Wally Macey brings over five years of data engineering experience, specializing in designing, developing, and maintaining data pipelines. Joining AgriCapture's Technology and Data Management team, Wally's expertise will support the company's ability to measure, monitor, report, and verify sustainable farming activity.

In his previous role as a Data Engineer, Wally successfully built scalable data pipelines to support and enhance real-time machine learning prediction engines, demonstrating his proficiency in this field. Prior to that, as a Senior Application Developer, he developed custom automation and large scale data migration ETL for data-driven dashboard solutions, showcasing his data architecture experience.

At AgriCapture, Wally will focus on developing proprietary systems and data pipelines to enhance the company's carbon credit projects and verification process of Climate-Friendly crop production. With his experience, Wally brings valuable skills in data warehouse design and data architecture to support AgriCapture's growth in providing data-driven climate solutions.


University of Tennessee
Master of Computer Science

Auburn University
Bachelor of Engineering in Wireless Software

Lee Atwill

Senior Agronomist

Lee Atwill brings over 13 years of agriculture industry experience, specializing in agronomy, field data collection, and product management. In his most recent position as a Field Data and Technology Manager, he oversaw data collection to verify the sustainable cultivation of rice, cotton, and wheat.

As a Research and Extension Associate at Mississippi State University, Lee focused on water and nitrogen management practices for mid-south US rice production, with an emphasis on irrigation strategies like Alternate Wetting and Drying and Furrow Irrigated Rice. He also conducted research on irrigation systems that conserve water and enhance overall quality.

Additionally, Lee owns two businesses: Atwill Farms where he farms soybeans, corn and rice, and Delta Irrigation Design where he provides irrigation consulting services for rice and row crops.

With a Ph.D. in Agronomy, Lee will offer agronomic guidance on regenerative farming practices to farmers enrolled in AgriCapture’s programs. He will also provide insights on agronomic crop and soil science for the Field Data, Carbon Projects, and Marketing teams. Lee’s contributions will improve the scientific rigor of AgriCapture’s Climate-Friendly Rice and Soil Enrichment Protocol programs, assisting producers in implementing cultivation techniques that improve overall farm sustainability and profitability.

Mississippi State University; major, Agronomy; Ph.D. 2021
Mississippi State University; major, Agronomy; M.S. 2015
Arkansas State University; major, Chemistry; B.S. 2012

Emily Sardello

Remote Sensing Specialist

Emily brings a background in environmental science and over 10 years of geospatial and remote sensing experience to the AgriCapture team. Emily holds a master’s degree in environmental science and previously served as a Geospatial Analyst at Optimal GEO/Woolpert and a Center Lead at the NASA DEVELOP National Program at Langley Research Center.

In her role as AgriCapture’s Remote Sensing Specialist, Emily will lead the design, development, and implementation of all remote sensing solutions for climate-smart agriculture. By sourcing and interpreting environmental data from remote sensing technology, AgriCapture gains a comprehensive view of farming activity to support the company’s Monitoring, Measurement, Reporting, and Verification (MMRV) services.

Master of Science in Environmental Science
Christopher Newport University

Bachelor of Science in Environmental Biology
Christopher Newport University

Jacob Cabral

GIS Analyst

Mr. Cabral received his Bachelor of Science in Geography from Bridgewater State University and a Master of Science in Natural Resources and the Environment from the University of Connecticut. Jacob has experience collecting and analyzing GIS data to develop sustainability insights and address environmental issues. As a GIS Stormwater Technician, he collected spatial data to examine sustainability issues in energy, water, and waste management. Jacob interpreted remote sensing data analysis as a GIS Technician to evaluate the impacts of coastal habitat degradation and address wildlife conservation challenges. As a GIS Analyst at AgriCapture, Jacob will support several GIS and data management functions including spatial data collection and remote sensing analysis of the farmland enrolled in AgriCapture’s project portfolio. Jacob will conduct remote sensing and monitoring in support of carbon credit generation projects and Climate-Friendly crop certifications.


University of Connecticut
Master of Science in Natural Resources and the Environment

Bridgewater State University
Bachelor of Science in Geography

Chad Williams

Field Data Analyst

Mr. Williams received his Bachelor of Science in Agronomic Business and Marketing from Purdue University. Chad’s experience in the agriculture industry will reinforce AgriCapture’s data-driven offerings. As a Crop Inspector, Chad inspected plant varieties and created detailed reports for seed producers. More recently as a Research Associate at a seed production company, he organized and conducted field-level experiments. As a Field Data Analyst at AgriCapture, he will support the team in collecting and analyzing farm information needed to generate carbon credits and Climate-Friendly certifications of agricultural commodities.

Purdue University
Bachelor of Science in Agronomic Business & Marketing

megan garvey

Megan Garvey

Marketing Coordinator

Ms. Garvey received her Bachelor of Business Administration from Belmont University where she was awarded the Outstanding Achievement in Management Award from the College of Business. Megan was also inducted into Omicron Delta Kappa National Leadership Honors Society which recognizes academic excellence for students holding leadership positions.

Belmont University
Bachelor of Business Administration in Management

Personal or Professional Awards:
Outstanding Achievement in Management Award at Belmont University
Omicron Delta Kappa National Leadership Honors Society Member

John Farris

Executive Chairman

Mr. Farris received a full-tuition fellowship to study economics and finance at the Woodrow Wilson School at Princeton University, where he was awarded a Master’s Degree. Before attending Princeton, Mr. Farris studied economics and philosophy at Centre College from which he graduated Phi Beta Kappa. He served as an economist at the Center for Economics Research at the Research Triangle Institute, as well as a senior economics consultant with both the World Bank and the International Finance Corporation. From 2006 to 2007, Mr. Farris served as Secretary of the Finance and Administration Cabinet for the Commonwealth of Kentucky. Mr. Farris serves on the Board of Directors for Kentucky Technology Inc and is past chair of the Kentucky Retirement Systems (KRS) Investment Committee. Mr. Farris also serves on the Board of Trustees at Centre College and Sayre School.

Jim Whitaker

Strategic Advisor

Jim Whitaker is a fifth-generation farmer who alongside his brother, produces rice, cotton, soybeans, and corn on their Arkansas family farm dating back to 1890.
Jim is a leader in sustainable rice cultivation, receiving numerous awards and recognition, including being a graduate of the USA Rice Leadership Program. Whitaker Farms made history as the first farm globally to sell carbon credits from rice production and has participated in sustainable rice sourcing programs for major companies like Mars, Inc.
Jim will bridge the gap between farmers and the expanding sustainability market, supporting AgriCapture’s mission to make climate-smart programs both accessible and profitable for farmers. He commends AgriCapture for its progress in paying farmers for sustainable practices, implementing the Climate-Friendly Rice USDA Climate-Smart Commodities Grant, and successfully delivering registry-verified agricultural carbon credits to the market.
Headshot of Kam Kronenberg

G.H. “Kam” Kronenberg III

Strategic Advisor

Mr. Kronenberg is the founder and managing partner of Downstream Investments LLC. Downstream is a private investment firm specializing in strategic investments, leveraged acquisitions, recapitalizations of well-established companies and real estate investment opportunities. Mr. Kronenberg is responsible for all aspects of acquisition and management of the partnership assets and portfolio companies. Mr. Kronenberg has extensive corporate finance, principal investing, strategy, and business management experience across multiple industries including: automotive, consumer debt, construction, consumer products, equipment leasing, energy, medical technology, real estate, professional sports franchising, and financial services. He is focused on the growth and support of AgriCapture as one of his portfolio companies.

Ryan Moore

Strategic Advisor

Ryan Moore brings nearly 20 years of Precision Ag experience to AgriCapture. As the founder of M&M Ag Consulting, he is a leader in agriculture data and technology, supporting growers in maximizing their productivity and profitability while maintaining the integrity of data insights at scale.
Ryan’s prior work at Greenway Equipment developed precision agriculture services, emphasizing the opportunity for agriculture data to inform operational decision-making. Ryan holds a masters in Agronomy from Murray State University and has served as council member on John Deere’s Dealer Advisory Council for Application Equipment.
Ryan is passionate about data integrity and his expertise will support AgriCapture’s mission to collect high-quality data that feeds into agriculture carbon credit projects, climate-friendly crop certifications, and sustainability reporting.

Bachelor of Science in Agronomy at Mississippi State University
Master of Science in Agriculture at Murray State University

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