Larry McClendon, Larry McClendon Farms JV

Lee County, AK, 12,207 acres

Registered Project

Soil Enrichment Protocol Project with the Climate Action Reserve


Agricultural Carbon Offsetting


Regenerative Farming Practices eligible under Climate Action Reserve’s Soil Enrichment Protocol

Project Timeline


August 2021

Land Assessment Process of Larry McClendon Farm JV

August 2021 – March 2022

On-farm Consultations and Data Collection

September 2021

AgriCapture’s SEP project registered with Climate Action Reserve (CAR)

March – November 2022

Planting, Growing and Harvest Season

March – November 2022

AgriCapture’s measurement and analysis of outcomes/collected data

December 2022

Submission to carbon registry and validation and verification body

01 The Story

Larry McClendon has been farming since 1975. Through the 1990s and early 2000s, McClendon continued to buy land around Lee County in eastern Arkansas. The 12,207 acres enrolled AgriCapture’s Soil Enrichment Project are a fraction of his highly diversified cotton, corn, soybean, grain sorghum and rice operation which includes two gins and a cotton warehouse.  

02 The Farmer

Despite the size and complexity of his farming operation, Larry McClendon is known as a “hands-on” manager, making use of minimum tillage, cover crops, and other conservation practices to protect soil and water. Larry farmed through the 1980s and experienced extremely fluctuating cotton markets all while maintaining a commitment to conservation and sustainability innovation on his land. His stewardship of the environment, his conservation ethic and years of service to the cotton industry earned him the 2016 Farm Press/Cotton Foundation High Cotton Award for the Delta region.

03 The Ask

AgriCapture is setting out to further Larry McClendon’s commitment to conservation by helping him navigate new revenue opportunities through carbon offset credit creation and bringing climate-friendly products to market at a premium price. Implementing climate-friendly farming practices will benefit the environment and require less input costs from year to year.

04 The Challenge

The process of collecting, tracking, measuring and verifying the benefits of regenerative and climate-friendly farming to generate carbon offset credits is a time-consuming process. Additionally, pitching climate-friendly products in hopes of securing a premium price agreement can take needed time away from the farming operation.

AgriCapture is managing the carbon offset credit generation process and negotiating product premiums for sustainable commodities so farmers like Larry McClendon can benefit from their regenerative farming practices.

05 The Solution

Pilot Project Demonstration

AgriCapture worked with Larry McClendon on a pilot project to test the benefits of climate-friendly farming practices including cover cropping, reduced tillage and reduced nitrogen application. This project gave both partners the opportunity to determine the best combination of regenerative practices before scaling to McClendon’s 12,000+ acres enrolled in AgriCapture’s Soil Enrichment Protocol project.

Cover Cropping Co-Benefits

AgriCapture determined that planting cover crops between harvests would benefit soil fertility and the environment. An optimal selection of cover crops was determined to grow in between McClendon’s cotton and soybean harvests which will aim to protect bare soil from erosion throughout the winter while increasing soil nutrients, suppressing weeds and loosening compacted soil ahead of the next planting season.

Cover crops’ benefits decrease the financial input of fertilizer usage and tillage before planting the next crop while decreasing greenhouse gas emissions.

Value Chain Management

To help landowners and farmers like Larry McClendon navigate it all, AgriCapture is providing end-to-end value chain management that includes on-farm consultations, data management and analysis services, and leveraging strategic partnerships to assist landowners to capitalize on their regenerative efforts.

06 The Impact

For the Environment: Carbon sequestration and co-benefits 

  • Increased carbon in the soil 
  • Avoided emissions 
  • Potential co-benefits including reduced water usage, improved air and nutrient-enriched soils which increase soil fertility, reduced need for fertilizer application, increased water retention, and improved long-term yields. 

For the landowner: New revenue streams and increased land value

  • Carbon offsets and insets  
  • Premiums for sustainably grown crops  
  • Marketing rights fees  
  • Increased land value 

““We started piloting regenerative practices on our farms in 2019. We have steadily increased the number of acres employing regenerative practices, such as cover cropping and reduced tillage. I'm really encouraged by the early results and benefits."”

Larry McClendonLarry McClendon Farms